Anyone interested in product design has likely heard of the annual Consumer Electronics Show (CES) traditionally held in famous Las Vegas, Nevada. Unfortunately, the event’s organizers have recently announced that the 2021 edition of the show would look much different than in years past. Not just figuratively or literally speaking, but virtually, taking on an all-digital format in the wake of the deadly coronavirus pandemic.
The Consumer Technology Association (CTA) made the announcement in July 2020, a full six months before the January show. On one hand, that means attendees need not worry about airfare and hotel rooms. On the other hand, it means preparing to observe, disseminate information, and make purchasing decisions entirely online.
Traditionally, the show is set up like any other type of trade exhibition, with rows of booths manned by product specialists ready