Likewise, creator profiles allow influencers to highlight their projects — via Story Pins — not just the content they’ve already pinned. And users who follow creators can comment and react to their stories.
Despite being one of the last social platforms without a dedicated space for vertical video, it makes sense that Pinterest would want to adopt the format. Many of the creative endeavors people most associate with Pinterest — recipes, crafting, decorating — lend themselves to casual, first-person video. For example, a food blogger may want to offer a behind-the-scenes look at their latest recipe, while a fitness buff may want to show off a workout.
At the same time, it’s difficult to imagine that influencers would choose Pinterest over YouTube (where they can monetize their videos directly), Instagram (where their following is more established) or TikTok (where the right clip can go viral much more quickly with