Apple and Big Tech’s product launches are now just sideshows, while the real news happens on the world stage
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This week: For Tim Cook and Apple, it’s Lights, Cameras … Sideshow!
If you’ve been eagerly awaiting the latest iPad you may have enjoyed Apple’s “Special Event” on Tuesday. But to me, Apple’s big event was mainly a sign of how the scripted product launches that Big Tech relies upon to control the news cycle are increasingly impotent.
It’s not all bad. As my colleague Avery Hartmans noted, the abbreviated, online-only product launch is preferable to the bloated in-person events of years past.
But I think there’s something else going on too:
Now that tech is at the center of the biggest