300% surge in online holiday food shopping with snacks at the top of grocery lists

The snack giant found that consumers are still prioritizing holiday shopping, (with 83% planning to

The snack giant found that consumers are still prioritizing holiday shopping, (with 83% planning to spend the same or more on groceries during the holidays) but will do so mostly online this year prioritizing safety and health amid an uncontrolled pandemic.

The average online basket is up 32% YOY and 75% of consumers intend to make a repeat online purchase in the next 30 days, according to Frito-Lay’s U.S. Snack Index survey which polled 2,220 adults nationally (500 adults in Chicago, Dallas, New York City, and Miami, as well as 400 adults in San Francisco) between Oct. 16-18.

Maintaining health and safety is a top concern (37%) for grocery shopping this holiday season, driving more consumers to adopt online retail and 20% of consumers planning to do their grocery shopping earlier this year, according to the survey’s findings.

The survey found that while Saturday and Sunday used to be the traditional shopping days, consumers are now shopping throughout the week with Wednesday and Thursday seeing an increase in store traffic.

“This holiday season we expect to see more small gatherings and a move away from potlucks, which means more families purchasing the whole meal,” ​said Mike Del Pozzo, senior vice president of sales and chief customer officer, Frito-Lay North America.

Snack stock-up, cooking fatigue?

The majority of consumers polled (63%) said they are using cooking at home as a way to stay entertained in the coming months. Frito-Lay also noted that US consumers are not experiencing as much cooking fatigue as might be expected from nearly eight months of limited dining options. According to the survey, less than half of consumers (40%) indicated they are tired of cooking at home.

Source Article