Sweaty Betty’s Sale Is Taking 50% Off Best-Sellers Today Only

As someone whose job involves keeping an eye on launches and sales, it’s not often I come across a sale so compelling that I feel the need to drop whatever it is I’m doing to notify my mom, sister, and aunt. So, if I was someone who wore top hats, I’d be tipping mine to British athleisure brand Sweaty Betty right now for proving itself the rare exception.

For one day only (today, October 14), online shoppers can take 50 percent off not just any of Sweaty Betty’s items, but 50 of the brand’s best-sellers. This even includes the brand’s Power leggings, a style so beloved that one pair has sold every 90 seconds this year (per a press release from Sweaty Betty) in a few variations. With a reputation for making long-lasting, comfy, and bum-sculpting styles for all body types, it’s no wonder celebrity fitness enthusiasts like Jennifer Anniston, Jessica Alba and even Kate Middleton have gravitated toward the brand over the years.

Between Sweaty Betty’s sale and Amazon Prime Day (which runs until tonight, October 14 at midnight PST with deals on sneakers, AirPods, and so much more), today is as wise and budget-friendly a time to update your athleisure game as there’ll ever be. Ahead, a few of my Sweaty Betty favorites you can currently snag for 50 percent off.