Emilee Geist

How Birkenstock Managed to Make 2020 One of Its Best Years Yet

Birkenstock has once again found itself at the forefront of the marketplace — and the center of the zeitgeist.

Speaking with FN by phone from the company’s headquarters in Cologne, Germany, earlier this month, Birkenstock Group co-CEO Oliver Reichert wasn’t exaggerating when he described the brand as the “official home-office shoe.”

Since the global coronavirus pandemic began to take hold in Europe and the U.S., consumers have been living and working primarily at home, causing an abrupt shift in their wardrobe needs and shopping habits. “What have we seen as people stay home: They are buying exercising materials, like dumbbells and an electronic bike, because they want to stay fit,” said Reichert. “And on the other hand, they start buying quality-driven materials and quality-driven shoes. It has increased the number of Birkenstock fans globally.”

Indeed, fashion search platform Lyst reported that the Birkenstock Arizona was the most-searched shoe in the

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What Is Amazon Prime Day 2020? The Best Deals & Everything to Know

Amazon Prime Day 2020 is slowly approaching—and many of us have questions about what is Prime Day during the coronavirus anyway? There’s a lot of talk about what the shopping event may look like this year (it’s been pushed back several times), but if the bounty of sales and clearance events we’ve shopped this summer is any indication, this year’s Prime Day may be bigger than ever.  

We know, we know, the thought of all those slashed prices can be overwhelming, and that’s because it is. Prime Day is hardly another sale event you can just casually browse, so if you’re looking to prep your wish list ahead of the madness, here’s everything we know so far about Amazon Prime Day 2020.

What is Amazon Prime Day?

In case you’re new to Prime Day, it’s Amazon’s biggest sale of the year. Yes, bigger than its Big Style Sale. And yes,

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US tops 200,000 deaths in less than 8 months; toll could double by year’s end; 70% of some KN95 masks below standard

The U.S. death toll from the coronavirus quietly surpassed 200,000 on Tuesday, less than eight months after the first American fatality.

The U.S. reached 100,000 deaths in May. Now, some experts estimate the death toll could almost double by year’s end.

Fatigue for social distancing and the push to get back into offices and schools could fuel new cases – and deaths – in the coming weeks and months. Experts at the Institute for Health Metrics and Evaluation at the University of Washington predict 378,321 deaths by January.

The nation marches on. Hollywood is primed to make a comeback after months of filming delays, and the Centers for Disease Control has issued guidelines for relatively safe Halloween celebrations. Traditional trick-or-treating gets the thumbs-down. And a public relations staffer at the National Institutes of Health is set to “retire” after being exposed for writing articles on a conservative website that attacked

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Federal response marked by chaotic messaging, unwarranted optimism

It’s a grim milestone that President Donald Trump said America would never reach.

The spread of COVID-19 accelerated over the summer, and death tolls now stands at more than 200,000 over eight months – a figure equal to the lives lost in almost 70 9/11 terror attacks.

“A lot of people think that goes away in April, with the heat,” Trump said in February. When that didn’t happen, Trump told Fox News this summer: “It’s going to disappear, and I’ll be right.”

PHOTO: In this July 21, 2020, file photo, President Donald Trump speaks to reporters during a news conference in the Brady Press Briefing Room at the White House in Washington, DC. (Chip Somodevilla/Getty Images, FILE)

As COVID-19 cases in the U.S. have declined in recent weeks, after record highs during the summer, health officials are bracing themselves for a tough winter when Americans move back indoors and

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Which stores are taking part in the UK?

From fashion and beauty to homeware and tech, these are the brands to watch (The Independent)
From fashion and beauty to homeware and tech, these are the brands to watch (The Independent)

Black Friday is without doubt the biggest shopping event of the year, so mark your calendar with Friday 27 November.

The event originated in the US when brands and retailers marked the start of the festive shopping period the day after Thanksgiving by slashing the prices of many of their products, both in-store and online.

Traditionally, sales occurred just on the Friday, with the following Monday being the online-only part of the event, known as Cyber Monday. However, since the trend took off, it has grown year on year, with many shops even offering Black Friday-themed deals for the entire month.

Most of the deals can be enjoyed from the comforts of your own home, and luckily, we’ll be scouring them all to find you the very best offers on everything from fashion and

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Some see irony in virus’ impact on Mayflower commemoration

The year 2020 was supposed to be a big one for the Pilgrims.

Dozens of events — from art exhibits and festivals to lectures and a maritime regatta featuring the Mayflower II, a full-scale replica refitted over the past three years at a cost of more than $11 million — were planned to mark the 400th anniversary of the religious separatists’ arrival at what we now know as Plymouth, Massachusetts.

But many of those activities have been postponed or canceled due to the coronavirus pandemic. And historian Elizabeth Fenn finds a certain perverse poetry in that.

“The irony obviously runs quite deep,” says Fenn, a history professor at the University of Colorado Boulder who has studied disease in Colonial America. “Novel infections did MOST of the dirty work of colonization.”

Disease introduced by traders and settlers — either by happenstance or intention — played a significant role in the “conquest”

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What it’s like being a stock image model

 (Shutterstock / TierneyMJ)
(Shutterstock / TierneyMJ)

Stock photography first began to take hold in the 1920s, with private companies building vast catalogues of professional images, which could be licensed to individual customers at a cost. In the 1990s companies sold batches of these stock photos to clients on CD Roms. Today, there are millions of photographs accessible in the digital archives of brands like Shutterstock, iStock and Getty Images, available to decorate online journalism, billboards, newsletters, and just about anything else you could need.

While the subject matter of stock photos varies from dogs playing the piano in a nightclub, to a pensioner sipping wine through a straw (wearing a face mask and surrounded by toilet roll), the final destination of the pictures is even more unpredictable. Used on everything from articles with unfortunate headlines to advertising embarrassing products – how does it feel to be the face associated with it? Especially when

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The age you’re ‘more likely to experience burnout’

People in their 30s are most at risk of suffering burnout. (Getty Images - Posed by model)
People in their 30s are most at risk of suffering burnout. (Getty Images – Posed by model)

2020 and all the unprecedented challenges it has brought has left many of us feeling as if we’re teetering on the verge of burnout.

But a survey has been able to pinpoint the age it is most likely to happen to you, and it may well be sooner than you think.

According to the poll, the average worker is most like to experience career burnout by the early age of 32, some considerable years off retirement (the state retirement age is 67).

We might previously have assumed that the older generation, those in their work-fatigued 40s and 50s, would be more at risk from burning out.

In fact a previous study found that women aged over 55 years showed the highest levels of burnout.

But it seems the coronavirus pandemic and all the

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Beverage Makers in Spotlight as Consumers Sip On Health Drinks

Beverages, be it the non-alcoholic like soft drinks, health drinks, juices, water, coffees and teas, or alcoholic like beers, wines and other liquors, form part of our daily lives. With restaurants, bars and cinemas closing down due to the pandemic, on-premise sales, which form the majority of revenues of beverage companies, have taken a hit. Moreover, travel restrictions dealt a huge blow to the Travel Retail business.

Despite the pandemic-led disruptions, beverage companies have managed to maintain strong sales, with an increased focus to shift supplies to off-premise. Further, the companies stand to gain from the ongoing digital transformation (e-premise channels) as consumers adopt online shopping options and contactless delivery due to the COVID-19 outbreak. Not only this, the companies have moved a step ahead and made a number of notable innovations on the health drink front.

Notably, consumers are becoming more health conscious since the onset of the pandemic

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In battleground states, Catholics are a pivotal swing vote

For decades, Roman Catholic voters have been a pivotal swing vote in U.S. presidential elections, with a majority backing the winner — whether Republican or Democrat — nearly every time.

How they vote in the battleground states this year could well decide the outcome, and the rival campaigns are targeting them with fervent appeals to vote based on their faith.

Advocates for President Donald Trump say a faithful Catholic cannot vote for Democratic nominee Joe Biden because of his support for abortion rights. Critics of Trump say he is too divisive and callous to merit the vote of any faithful Catholic. The death Friday of Supreme Court Justice Ruth Bader Ginsburg brings into clearer focus the chasm between the two sides.

The campaigns are competing to win over people like Jeannie French of Pittsburgh, in battleground Pennsylvania, who has struggled with her decision. She’s a member of Democrats for Life,

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